Exceptional Taste Feedback
Positive feedback from taste tests performed by customers and consumers alike is a testament to the technology's effectiveness, and should be a central theme in consumer facing communications
Unique Technology
The lack of similar technology in the market positions True2Aroma as an innovator and leader in the field
Clean Label
The emphasis on no added ingredients caters to the growing consumer demand for transparency and natural products
Health Conscious
- For most consumers, the benefits of reducing alcohol, carbohydrate and sugar intake will be self-evident, and this is supported by current wellness trends
Unchanged Wine Experience
Preserving the rituals and social experiences associated with wine drinking can appeal to consumers seeking non-alcoholic options that don't compromise on the cultural aspect
Original Taste Capture
The ability to "capture" the original taste addresses the primary consumer dissatisfaction with dealcoholized products
Patent Protection
The registered patent not only adds credibility but also secures True2Aroma's market position
Authenticity
Maintaining the original wine's authenticity can resonate with purists and traditionalists within the wine community
Inclusivity
The technology allows for a more inclusive experience, enabling those who abstain from alcohol to participate fully in social rituals
Lab Scale Trials
Solos can perform lab scale trials allowing clients to preview taste profiles, aiding in the development of new products or in the modification of existing ones.
