Why Alcohol-Removed Sparkling Wine Is Emerging as a Strategic Growth Opportunity for Wine Brands

Based on insights from the Rack & Riddle and Solos white paper, "Alcohol-Removed Wine: Why Sparkling Is the Winning Format."
The no- and low-alcohol category continues to gain momentum as consumers seek greater flexibility in how and when they consume alcohol. While wine remains deeply embedded in social culture, consumer behaviour is evolving. Increasingly, people are choosing products that allow them to participate in social occasions while aligning with wellness goals, moderation habits, and changing lifestyles.
Against this backdrop, Rack & Riddle and Solos recently released a joint white paper exploring why alcohol-removed sparkling wine is emerging as one of the most promising segments within the category. The findings point to a broader opportunity for wine brands looking to expand their portfolios and connect with consumers across a wider range of occasions.
Consumers Are Expanding Their Choices
One of the biggest shifts in the beverage industry is that consumers are not necessarily drinking less. Instead, they are making different choices depending on the occasion.
A consumer may enjoy a traditional sparkling wine during a celebration, choose an alcohol-removed alternative during the week, and alternate between the two throughout the year. This behaviour is particularly common among younger consumers, who increasingly view moderation as part of a balanced lifestyle rather than an all-or-nothing decision.
For wine brands, this creates an opportunity to engage consumers in moments where alcohol may not be the preferred choice. Rather than replacing existing products, alcohol-removed wines can complement a portfolio and help brands remain relevant across more consumption occasions.
Why Sparkling Wine Stands Out
Not every wine style responds equally well to alcohol removal. Sparkling wine offers several characteristics that make it particularly well positioned within the category.
Its natural acidity helps maintain freshness and structure, while carbonation contributes texture, aromatic lift, and overall drinkability. These qualities help preserve the sensory experience consumers expect from sparkling wine, even after alcohol has been removed.
Sparkling wine also benefits from a strong connection to celebration, social gatherings, and shared experiences. As more consumers seek alcohol-free alternatives for these occasions, alcohol-removed sparkling wines allow them to participate fully in the ritual without sacrificing the experience.
For brands considering entry into the category, these advantages make sparkling wine a compelling starting point.
Technology Is Raising the Quality Standard
For many years, quality represented one of the biggest challenges facing alcohol-removed wine. Early products often struggled to maintain aroma, balance, and mouthfeel, leading many consumers to perceive the category as a compromise.
Today, advances in dealcoholization and aroma recovery technology are changing that perception.
One of the key innovations driving this evolution is Solos' patented Aroma Recovery System (ARS). Designed to capture, preserve, and restore the wine's original aroma compounds throughout the dealcoholization process, ARS helps producers maintain the character and sensory profile of the original wine.

When combined with Rack & Riddle's expertise in sparkling winemaking, these technological advances are helping redefine what consumers can expect from alcohol-removed sparkling wine. As quality continues to improve, brands have a greater opportunity to enter the category with confidence and deliver products that meet consumer expectations.
What This Means for Wine Brands
The rise of alcohol-removed sparkling wine is not about replacing traditional wine. It is about expanding the ways consumers can engage with a brand.
For wine producers, alcohol-removed offerings can help reach moderation-minded consumers, strengthen brand loyalty, and create incremental growth opportunities without disrupting core products. They can also provide a way to engage younger consumers whose purchasing habits are shaping the future of the category.
As consumer expectations continue to evolve, brands that offer both traditional and alcohol-removed options may be better positioned to remain relevant across a broader range of occasions and preferences.
Looking Ahead
Alcohol-removed wine is becoming an increasingly important part of the beverage landscape. Driven by changing consumer behaviour, improving technology, and growing demand for choice, the category is creating new opportunities for wine brands willing to innovate.
For producers evaluating future growth opportunities, alcohol-removed sparkling wine offers a combination of strong consumer appeal, technical feasibility, and occasion relevance that is difficult to ignore.
For a deeper look at the market trends, technology developments, and production considerations shaping this category, download the Rack & Riddle and Solos white paper, Alcohol-Removed Wine: Why Sparkling Is the Winning Format.